Personalised Service Experience- it's a mind game
Unified Product CatalogueAll your offerings in a single place, always fresh
Customer Care
Driving a positive customer experience
In the latest issue of Business Intelligence
Quarterly, a research publication by TMForum, Mr Timo Ahomäki, VP
Product Management of Tecnotree, discusses the importance of providing personalised service
experiences for subscribers. Timo
argues, that looking to available technologies and solutions alone will not be
sufficient
to excel in the service experience but much
attention must be paid
also to
processes required, and most
importantly
on the service attitude.Service
attitude is truly manifested in the day-to-day interaction
with subscribers. A unified product catalogue can provide a view to all product information and make creation of service bundles easy. Both baby steps towards faster time-to-market.
Convergent customer care on one hand drives innovation in the eyes of customers and on the other hand helps all customer touch points share the same unified view to customer data – a great starting point for smarter customer care!
Personalised Service Experience - it's a mind gameRead the full article in the latest issue of TMForum's Business Intelligence Quarterly, titled "Knowing the Customer Pays"
